ZENB Retail
Re-Inventing Pantry Staples

ZENB is certifed Gluten-Free, verified non-GMO, a good source of protein and an excellent source of fiber, has No Artificial preservatives, flavors, or colors, and is vegan.

ZENB exists to cultivate more conscientious eating… for ourselves, our community and the world around us.

We take a plant-full approach as we re-invent everyday food using only real ingredients. Embracing the Japanese zenbu (全部) concept of WHOLE, we add less and waste nothing to unleash the flavor & nutrients of plants.

Let’s talk about how ZENB can be a great addition to your gluten-free set.


ZENB stands out as a compelling leader among popular competitors across all key qualitative measurements, particularly related to nutrition, innovation and sustainability!


When offered at retailers around the country, ZENB products have demonstrated strong velocity on shelf as popular consumer choices with positive feedback.

Offering Desired Plant-Based Nutritional Profile

ZENB whole vegetable products are popular with consumers becausethey offer gluten-free options with no compromise on taste & texture.

Each 3.5 oz ZENB Pasta serving provides:
• 20 g protein
• 12 g of fiber
• Al Dente Texture
• Only 1-ingredient: yellow Peas

Our craveably crispy ZENB Cracker Crisps provide:
• Unique flaky, airy, crispy texture
• 5g protein and 3g fiber
• Real simple ingredients: yellow peas, olive oil & seasonings
• Modern twists on familiar flavors


ZENB offers a clean label, better-for-you take on traditional comfort foods. We’re re-inventing pantry staples by using as much of the whole plant as possible with no compromise on taste or texture.

ZENB Pasta

Unlocking the secret to satisfying non-wheat pasta using 1 ingredient; yellow peas.
20g of protein; 12g of fiber per serving


Agile Bowls

Real veg. Real Flavor. Real Nutritious. Real Fast.
14g of protein; 9g of Fiber per cup. Ready in just 90-seconds with a microwave or 5-minutes using only hot water.


Cracker Crisps

ZENB Cracker Crisps are flaky, airy, crispy crackers
that deliver complex flavors plus 5g of protein and 3g of fiber in every satisfying crunch. Grain-free, gluten-free, with only real simple ingredients, these yellow pea crackers are baked to perfection for a mindfully delicious snack.



ZENB has demonstrated strong purchase traction. Our customers are our best proof.

• Over 2,000 5-star reviews
• #3 top turning gluten-free brand (2.3 u/s/w) at large grocery retail
• $5.5M in DTC lifetime sales


Our ongoing national Pasta Lounge tour brings us to retail locations, community events, foodie shows, & festivals around the country where people can try freshly cooked yellow pea pasta sample or enjoy our yellow pea Cracker Crisps and better understand ZENB’s superior taste, texture & nutritional benefits.

• We’ve reached 372,000+ people through the Pasta Lounge tour so far
• We’ve served over 43,000 hot ZENB Pasta samples
• We’ve distributed 10,000+ packaged pasta samples

ZENB is the official plant-based food partner of the Chicago Cubs during the 2023/24 season.
Baseball fans are able to enjoy ZENB Pastas at all the Wrigley Field clubs and taste Agile Bowls during various events throughout the season.


A selection of products Mizkan products introduced between 1804 - 1964

ZENB is a division of Mizkan, a company that has been changing the way people think about food since its foundation in 1804.

  • Upcycling pioneer with invention of new method to produce rice vinegar using by-products

  • Invented ponzu (citrus seasoned soy sauce) to bring restaurant flavors to homes
A selection of Mizkan products introduced between 1984 - 1997

  • Created new food category with introduction of rice ball seasoning

  • Developed new fermentation technology using a popular soybean product
A selection of products Mizkan acquired between 2012 - 2014

  • Globalized flavor knowledge & expertise through acquisition of established UK vinegar brands

  • Expanded footprint through acquisition of leading sauce brands in the US market
A selection of ZENB Pasta Mizkan introduced in 2021

  • Created single ingredient pasta (Elbows, Penne, Rotini) that delivers the taste & texture people expect using breakthrough food innovation
A selection of ZENB products Mizkan introduced in 2022
  • Developed first plant-based quick-cook pasta shape, Agile, that retains preferred texture

  • Launched single ingredient Spaghetti long pasta that has traditionalists fooled

  • Introduced on-the-go Pasta Bowls that are better-for-you and ready in under 3 minutes
  • Launched first ever yellow pea Cracker Crisps that are crave-able crispy & surprisingly wholesome

  • Expanded our core pasta line with Lasagna, a nostalgic shape at top of customer request list
A selection of ZENB products Mizkan is introducing in 2024.
  • Added new long pasta Linguine, expanding cooking options with classic shapes

  • Introducing first-ever yellow pea Ramen that allows people to taste tradition & embrace nutrition with authentic Japanese noodles & better-for-you benefits


As 9th generation leader of the company, Ms. Yuko Nakano, president, Mizkan Holdings Co., Ltd (ZENB parent company) is a committed leader focused on extending the purpose-driven legacy of good health and happiness that Mizkan has become known for around the world.