Effective Date: June 12, 2019
1. Information We Automatically Collect
Usage Information may include:
- your IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access the Site, and our computers identify your Device by its Device Identifier;
- your Device functionality (including browser, operating system, hardware, mobile network information);
- the URL that referred you to the Site;
- the areas within the Site that you visit and your activities there, including remembering you and your preferences;
- your Device location;
- your Device characteristics; and
- certain other Device data, including the time of day, among other information.
2.1 Types of Tracking Technology We Use
b. Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1x1 GIFs” or “clear GIFs”) may be included on the Service’s pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
When you visit our ecommerce sites, web beacons will recognize specific cookies that have been placed on your browser. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our Site, depending on where the web beacon is located on the website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to Personal Information) have purchased a product because the cookie is only the browser’s identification card; it is not your personal identification card. We use web beacons to measure the effectiveness of our advertising campaigns and to improve our Service by recognizing which pages are visited and whether those visits result in purchases. Web beacons also allow third-party advertising companies we work with to select and serve banner advertisements to your browser that you would be most likely to be interested in.
c. Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with a web site, such as the links you click on. The code is temporarily downloaded onto your Device from a web server or a third-party service provider, is active only while you are connected to the relevant site, and is deactivated or deleted thereafter.
d. Browser Fingerprinting. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification, is known as browser fingerprinting.
e. ETag, or Entity Tag. An ETag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies
f. Recognition Technologies. Recognition technologies are technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices in the same user).
g. Location-identifying Technologies. Additionally, the Services may use GPS (global positioning systems) software and other location-based technologies such as iBeacons to locate you so we may verify your location, deliver you relevant content based on your location, as well as allow you to share your location to other users as part of the services we provide via the Services. Upon downloading an application or accessing the Site through a mobile Device, we provide location-based services to your approximate and/or exact location information. In addition to traditional GPS location-based services, some of the retailers and others we work with may install low power Bluetooth, wifi, radio transmitters, or other devices in physical locations, which emit a signal that the Service can detect to pinpoint your location or otherwise interact with the Service (“iBeacons”). Because iBeacons are more precise than GPS, we can improve the Services such as to send you more specific and relevant messages and offers. In addition, you may be able to send your location information via the Services to other Services users. You should consider the pros and cons involved in disclosing your location information to us and to other people. Where a user of the Services requests that their location information be revealed to other persons, the user will be provided options for managing sharing services, which may be through third-party services such as through Twitter and Facebook. We are not responsible for the acts, omissions or policies of such third parties.
2.2 Why We Use Tracking Technologies
We may use Tracking Technologies for a variety of purposes, including:
d. Targeting Related. We may use Tracking Technologies to deliver content relevant to your interests on the Site and third party sites based on how you interact with our content. This includes using Tracking Technologies to understand the usefulness to you of the content that has been delivered to you.
2.3 Tracking Technologies Choices and Consent.
2.4 Disabling Cookies
Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Each browser you use will need to be set separately and different browsers offer different functionality and options in this regard. Also, these tools may not be effective with regard to Flash cookies or HTML5 cookies or other Tracking Technologies. For information on disabling Flash cookies go to Adobe’s website www.adobe.com. Please be aware that if you disable or remove these technologies some parts of our Services may not work and that when you revisit our Services your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations. Further, application-related Tracking Technologies in connection with non-browser usage (e.g., most functionality of the application) can only be disabled by uninstalling the application. To uninstall an application, follow the instructions from your operating system or handset manufacturer.
3. Analytics Services and Targeted Ads
We may use third-party analytics services such as Google Analytics, which track details about your online activities over time and across different sites. These services help us to improve our site and the products and services that we offer you. These services may also allow us and others to provide you with targeted advertisements or other content that you may be interested in based on your online activities. If you would like to learn more about targeted ads that may be based on your online activities, and the choices that you may exercise for certain sites and advertisers, you may wish to visit the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”).
We may use third parties such as network advertisers and ad exchanges to serve advertisements on the Service and may use third-party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Service and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your visits to the Service and other applications and sites you have visited. Third-party ad serving enables us to target advertisements to you for products and services in which you might be interested.
3.1 Network Advertisers May Use Their Own Tracking Technologies
The Service’s third-party ad network and exchange providers, the advertisers, the sponsors and/or traffic measurement services may themselves set and access their own cookies (including Flash cookies), web beacons and other Tracking Technologies on your Device and track certain behavioral Usage Information regarding users of your Device via a Device Identifier. These third-party Tracking Technologies may be set to, among other things:
- help deliver advertisements to you that you might be interested in;
- prevent you from seeing the same advertisements too many times; and
- understand the usefulness to you of the advertisements that have been delivered to you.
You acknowledge and agree that associated technology may access and use your Device and may set or change settings on your Device in connection with the associated operations. Note that any images (or any other parts of content) served by third parties in association with third-party ads or other content may serve as web beacons, which enable third parties to carry out the previously described activities.
3.2 ZENB is not Responsible for Third-Party Tracking
Further, while we may use a variety of companies to serve advertisements on the Service, you may wish to visit http://www.networkadvertising.org/optout_nonppii.asp, which provides information regarding this practice by NAI members, and your choices regarding having this information used by these companies, including the “opt-out” procedures ofNAI members. Opting out of one or more NAI members only means that those NAI members no longer will be allowed under their own rules to deliver targeted content and/or ads to you, which will affect this and other sites, but does not mean you will no longer receive any targeted content and/or ads. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different Device or change web browsers, your NAI opt-out may not, or may no longer, be effective. Additional information is available on the NAI’s web site accessible by the above link. You may also opt-out of receiving third-party behavioral ads on this site by visiting the DAA web site at http://www.aboutads.info/choices/#completed. Similar limitations may apply to the DAA opt-out. We are not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs.
The Service uses the following third-party cookies that are subject to their own separate privacy policies.
We use a third-party (Shopify) service to redirect regional traffic based on its apparent IP address.
We use Shopify to assist us with the e-commerce checkout and to help ensure the security and relevance of our site.
Performance/analytics cookies (Google Analytics)
These are third party cookies called "Google Analytics" and used to collect statistical information concerning site visits (e.g. which pages are most frequently visited, whether users receive any error messages, how the website was found).
Tag Management System (Google Tag Manager)
We use Google Tag Manager as our tag management system that allows us to update measurement codes and related code fragments collectively known as tags on our website that are used for marketing and analytics purposes.
Performance/analytics cookies (Woopra)
We use Woopra to better understand customer journeys on our site.
We use Klaviyo as our email service provider to send email.
We use Adobe Typekit to display fonts on our website.